How it Works

The Insight Omnibus is a multi-client survey run regularly among a nationally representative sample of the general public. It is a quantitative survey - ­ in other words it is concerned with interviewing a representative sample of people, with a view to extrapolating the results to represent the whole population.

It is specifically designed to reduce the costs of high quality market research and included in the price are the set up fees, classification questions and tabular analysis.

This type of survey takes place regularly throughout the year. On each wave of the Insight Omnibus Research a total of 500 respondents nationally representative of the Maltese population are interviewed.

The Omnibus survey can be used for just about anything that anyone would want to know about consumers. For instance, it can be used to track the effectiveness of advertising; monitoring public opinion; obtaining consumers¹ views of products, brands or services for marketing development; monitoring behaviour amongst users or buyers; or to screen new ideas or concepts. In fact... there isn¹t much that you can¹t ask on an omnibus survey!


Why Use Insight?


Because the set-up costs for the survey are shared by several clients the price for adding questions is considerably lower than commissioning a stand-alone research study. This means that clients with short questionnaires can get their research conducted to very high standards without bearing the cost of setting up an entire survey.


You may be basing big decisions on the results of your research so it's vital that the sample is representative of the population. High quality sampling is designed to ensure that the sample correctly reflects the demographics (gender, age, social economic status, region) of the population being researched.


The results for questions remain fully confidential and are not shared with other clients on the omnibus. The only questions which are shared are the demographic questions which clients can pick and choose as cross breaks within the data tables.


The type of questions asked can be different, and are therefore charged accordingly. For instance, we publish different rates for a single pre-coded questions such as a simple ‘Yes/No¹ question; for pre-coded questions; for open-ended questions; attitude statements & ratings etc. Incremental discounts are also given for continuous and repeat business.