In this digital age, Online Surveys are increasingly becoming more popular and provide various advantages over other methods. Online surveys are generally more cost effective and studies can be conducted in a very reasonable timeframe. Besides the economic benefits of Online surveys, they also have the advantage of providing results within a relatively short time span.
Informa’s Touchpoint Panel Solution, offers a high degree of flexibility to its clients, with the option of targeting different segments of the population. The Touchpoint Solution also offers different plans to suit your needs accordingly.
Click here to find out more about our online surveys.
Face to face surveys are generally recommended when the interview length is considerably long and is expected to last over 20 minutes. One of the advantages of using this method is the relationship the interviewer can build with the respondent, creating a secure environment which enables respondents to freely voice their opinion, particularly valuable when dealing with sensitive topics.
Face to face surveys are also ideal when the use of visuals is required during the survey. Face to face surveys are often carried out within households, as well as in prominent public places when intercept surveys can be conducted.
Telephone surveys are one of the most popular types of research methods adopted since they are rather effective and efficient. Well-designed, high quality telephone surveys are an ideal tool for conducting awareness and image recalls, customer and employee satisfaction surveys, branding and market segmentation studies, and political polls.
Informa makes use of Computer Aided Telephone Interviewing (CATI), to maximise the efficiency and turnaround of the research results. Generally, we strongly recommend that the maximum length of a telephone survey should not exceed 15 minutes.
In-depth interviews are another form of qualitative research, which involve conducting individual interviews with specific people. The aim of in-depth interviews is to obtain detailed and relevant feedback from specific persons of interest. Like focus groups, they offer the opportunity to capture rich, descriptive data about people’s behaviours, attitudes and perceptions, and can be used as a standalone research method or as part of a different research methods. In certain cases, eg. when targeting professionals; or due to the sensitivity of the topic, in-depth interviews can be a more adequate tool when conducting qualitative research.
The Insight Omnibus is a multi-client survey run regularly among a nationally representative sample of the general public. It is specifically designed to reduce the costs of high quality market research and included in the price are the set up fees, classification questions and tabular analysis.
This type of survey takes place every quarter and on each wave of the Insight Omnibus Research a total of 500 respondents nationally representative of the Maltese population are interviewed. Click here to find out more about our Insight tool.
For over 15 years, Informa has been carrying out its own media research - the Media Warehouse research analysis. This consists of a detailed study covering the local media, namely: TV, Radio, Newspapers, Magazines, and Online media.
The Media Warehouse can prove to be a vital source of information for all sorts of companies, which at some point invest in marketing and advertising campaigns. It will enable you to identify which media can possibly reach your target market most effectively. Click here to find out more about the Media Warehouse.
Mystery Shopping exercises allow companies to get a quick, reliable and quality feedback from the customer’s perspective. It is an invaluable tool to monitor customer care performance levels, the quality of service provided, training requirements, and the overall customer experience - be it in a store or via other means of communications the company uses to deal with clients.
Carefully designed assessment forms enable mystery shoppers to gauge and assess in detail various factors related to their contact with the company/store. Mystery shopping can be used in different industries adopting various scenarios suitable for that respective industry.
A focus group is a form of qualitative research targeting a group of participants collectively. Focus groups generally consist of a group of 8 to 10 participants gathered together for an informal discussion which is led by a moderator. The sessions allow for an in-depth analysis amongst participants, allowing companies to analyse in more detail such aspects as perception, attitudes, and feelings & motivations towards predetermined topics.
Participants are specifically recruited based on pre-established criteria depending on the nature of the research required.
Panel studies can vary in shape and size, but generally consist of a group of customers that provide routine feedback to a company with the aim of monitoring performance service, customer satisfaction etc. Members of the panel agree to provide feedback using online questionnaires, telephone interviews, one-on-one meetings, and focus groups.
The company can use the panel’s feedback to make decisions in the areas of marketing, product development, customer satisfaction, case studies, strategic planning, and more.
Conducting an Employee Satisfaction Survey is a useful way of gathering insight into what is important to your employees. Employee surveys are crucial because they give employees a venue for open feedback. It is an opportunity to establish two-way communication and involve employees in the development process by giving the opportunity to express their opinions. Employee surveys will also highlight areas of concern within the organisation, as well as identify areas of best practice.
One of the advantages of employee surveys are that surveys can remain completely confidential, thus allowing employees to be completely honest with their replies. Informa can administer the surveys in a variety of ways eg. through email surveys, online, face to face, or telephone surveys.