Informa avails itself of a large community of online panelists available to participate in surveys. Customised surveys can be carried out for clients at any point and can target samples of different sizes accordingly. Depending on the nature of the research, Informa will carefully craft an adequate questionnaire to target the respective objectives set out by the client. The online panel will then be invited to complete your questionnaire, after which a report of the findings will be presented accordingly.
The online survey allows for the use of typical survey questions but also for the use of visuals in the case of ad testing or recalls for instance. Depending on the research needs of the clients, Informa will suggest an adequate sample size for the survey and draft out the questions to be asked accordingly. Besides the economic benefits of Online surveys, they also have the advantage of providing results within a relatively short time span. The fees for online surveys will vary depending on your sample size; target criteria of respondents; and survey length.
The 60Q PACK solution allows companies to purchase a total of 60 questions to be utilised throughout the period of one year. This solution gives the company maximum flexibility, allowing the use of tapping into the panel at any point throughout the year.
The 60Q PACK is ideal when a company needs to obtain information within a short time span, and can be used in a number of ways eg. testing a campaign or specific advert; brand recall; awareness; perception etc.
The TRACKPACK solution provides companies with the opportunity to carry out research regularly and in an affordable manner. A company can ask up to 10 questions every month or every two months, making use of our online panel community. The questions asked can be similar throughout the various surveys - for instance to monitor performance, brand awareness etc; or they can vary every time depending of the need of the company. The TRACK solution requires a commitment to either 12 consecutive surveys or 6 surveys (alternating months), over the period of one year.
OTHER TOUCHPOINT SOLUTIONS
CUSTOMER ADVISORY PANEL
A customer advisory panel consists of a group of customers that provides routine feedback to help facilitate the company’s decision-making process. Panel members agree to provide feedback using online questionnaires, telephone interviews, one-on-one meetings, and focus groups. The company can use the panel’s feedback to make decisions in the areas of marketing, product development, customer satisfaction, case studies, strategic planning, and more. The panel is rewarded with financial compensation or in some cases the company offers customers special services and unique opportunities available only to panel participants.
Informa is also able to provide you with a specialised panel which targets customers within a very specific subset of an industry. This could consist, for instance, of: mothers with young children; people who drive certain categories of cars etc. The ‘Niche’ Panels are screened to a specific customer profile and designed around the research needs of the client. Following the design of a questionnaire, the panel is then interviewed by means of an online survey. Such surveys can be carried out on a one-off basis or on a regular basis, depending on the client’s needs.